Benefits of Having a Mobile Application for Your Business in 2021.
We live in an age of smartphones and the device is used in multiple ways to satisfy and add value to its user. Some businesses have seen the need to key into this personal space by using mobile applications for business as a channel to promote their product and services. The mobile application is a very important tool for any business to succeed in this era.
As part of a business strategy, brands are beginning to close the gap between them and their consumers using digital tools and marketing strategies, so as to execute a much better consumers’ experience. Even now, there’s a limelight on the further look at how mobile apps can increase the value and brand visibility that websites cannot give to their end consumers. As part of the 2021 strategy, every business should leverage the use of mobile applications.
According to a study, by 2022 annual mobile app downloads are projected to reach 258 billion. That’s a 45 percent increase from 178 billion downloads in 2020. Mobile apps are becoming a great way to build brands. It is a great breakthrough method in the growth of businesses. This is why you should key into this personalized experience and enjoy its benefits.
Table of Contents
What is a Mobile Application?
The Mobile Application is a software application designed to function on mobile devices such as phone, watch, or tablet. It was first developed for productivity assistance like email, contact databases, and calendar. The demand for mobile apps has enhanced its usage and development. When it comes to a personalized touch from a brand, mobile traffic is starting to exceed desktop traffic. Due to the limitation on mobile app, many brands are seizing the opportunity by developing native mobile apps.
Mobile applications for business is an advertising strategy that can complement a brand’s offline experience and connect brands with loyal customers.
Why should Brands go Mobile?
It’s no news that the number of internet active users is skyrocketing. Right now, we cannot afford to live in a world without the internet. The internet is a core pillar of the modern information society as it connects billions of people within the globe.
It is very simple for people to log into the internet for the information they seek. This has empowered people to connect to the other side of their world. Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population.
According to another study, the average mobile user checks their smartphone 63 times per day. By 2021, there will be roughly 7 billion mobile users worldwide.
How can Businesses connect to these users?
It’s simple! By meeting your consumers where they are. And where are they? By going online, too.
Reach out to your consumers where exactly they are. If your business is still dormant and pussyfooting about the benefits of being actively involved online, then you are in for a rude shock.
The growth of mobile app usage is alarming. You don’t want to watch your competitors enjoy a greater number in the competitive market. Hopefully not. Then make use of this alarming growth of mobile apps to build your brand’s image in the minds of your prospective users.
4 Reasons why your business needs a Mobile Application.
If you think that mobile apps aren’t for your brand but rather solely for big brands like Amazon, Jumia, and perhaps, other apps for social purposes, then my dear friend, you are wrong. Many small and middle business owners are wheeling their carts to the mobile trend with the understanding that an effective mobile strategy involves more than just a friendly-responsive website.
1. Boost Customer Experience:
Building a mobile application for business streams down to improving the customer experience of your customers by reducing churn and increasing revenues.
The interactions and engagements your customers have with your brand throughout the entire customers’ journey, from first as the first-time customers to a happy and repeat customer. It is this experience that brands seek vehemently.
Research by American Express found that 86% of customers are willing to pay more money for an improved customer experience.
Customers are humans. Every human wants to be treated right and also wants to enjoy the dividends of his spending. This is why a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. And that’s what every business needs.
A mobile app can be your brand evangelist that can preach and convert one-time customers to loyal, repeat customers.
2. Mobile Applications helps to enhances Brand Visibility:
People are becoming more mobile. And people are consumers. The use of smartphones has increased and 96 percent of people use their smartphones to get things done. The good news is that your consumers are one of them.
A mobile app can serve as a way to attract and retain new customers. For instance, Starbucks launched its app in 2009 and allowed users to locate nearby coffee shops, learn about the coffee brew, and suggest their own drinks. Two years later, Starbucks increased its digital presence by bringing its loyalty program to users’ smartphones with a mobile app.
Several studies have shown that the more consumers are exposed to your brand, the more they desire to purchase. This is why the mobile app is an effective strategy for brand visibility (growing your audience) and brand promotion.
3. Gain An Edge Over Competitors:
Mobile apps can give you the necessary edge over your competitors. In today’s competitive market, mobile apps are one of the best tools for exponentially enhancing the visibility of your brand against your competitors. Although it is not enough to have an app so as to beat your competitors, especially if you have not carried out effective research to know if a mobile app is the best mobile strategy for your business.
4. Increase Sales:
74 percent of people are likely to switch brands if they find the purchasing process too difficult. This is why by making the app user-friendly, easier, reliable, and convenient for customers, customers can trust your brand to make purchases especially when they enjoy an improved customer experience, and in turn, increase sales.
In 2018, Amazon app users spend 12.8 billion minutes per month in the Amazon app, on average, giving the company far more opportunities to make sales than mobile browser users who spend an average of 2.4 billion minutes on the site. This shows that Amazon performs better with mobile apps which have influenced its strategy in the valuable and growing e-commerce space.
A native app is not just an additional feature to your brand’s image. It is a personalized channel to engage and give an offline experience by creating a holistic customer experience as they journey with your brand.
Ready To Get Started.
Having read all these, it is no gimmick the importance of the use of mobile apps for your brand whether big or small and midsize businesses.
An effective mobile application for business strategy can help your brand attain one of her goals as listed above.
This is why…
We are here to help you get started digitally. We can give you the strategic mobile tool to skyrocket your brand.